The word "secret" is a money maker! How? you may ask
Have you seen all of the book, DVD, and article titles and other products with that word in it?
I see it all of the time and it bothers me.
Why?
Because there are no secrets out there. No secrets to getting rich, slim, younger, etc. Whatever knowledge is out there, is not a secret. If a person had not yet stumbled upon some of the information in the universe, then that person is yet to do so. "There is nothing new under the sun." Yet people choose to market "secrets" while others chase "secrets".
The second runner up word is "Mystery"
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